基于一致性假说的争议名人故里旅游行为意向——以四川江油“李白故里”为例
Tourist behavioral intention in disputed hometowns of ancient celebrities based on match-up hypothesis: Taking “Li Bai’s Hometown” in Jiangyou of Sichuan Province as an example
基于一致性假说的争议名人故里旅游行为意向——以四川江油“李白故里”为例 |
| 马遵平, 谢泽氡, 艾晓玉 |
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Tourist behavioral intention in disputed hometowns of ancient celebrities based on match-up hypothesis: Taking “Li Bai’s Hometown” in Jiangyou of Sichuan Province as an example |
| MA Zunping, XIE Zedong, AI Xiaoyu |
| 图1 争议名人故里旅游行为意向理论模型 |
| Figure 1 Theoretical model of tourist behavioral intention in disputed hometowns of ancient celebrities |
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