旅游虚拟社区成员的参加动机对其契合行为的影响——以户外旅行俱乐部为例
Influence of participation motivation of virtual travel community members on their engagement behavior: Taking an outdoor travel virtual community as example
注：**表示p<0.01;***表示p<0.001
旅游虚拟社区成员的参加动机对其契合行为的影响——以户外旅行俱乐部为例 |
| 周泽鲲,乌铁红,唐文跃 |
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Influence of participation motivation of virtual travel community members on their engagement behavior: Taking an outdoor travel virtual community as example |
| ZHOU Zekun,WU Tiehong,TANG Wenyue |
| 图2 概念模型路径系数估计结果 注：**表示p<0.01;***表示p<0.001 |
| Figure 2 Path coefficient estimation results of the conceptual model |
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