旅游虚拟社区成员的参加动机对其契合行为的影响——以户外旅行俱乐部为例
Influence of participation motivation of virtual travel community members on their engagement behavior: Taking an outdoor travel virtual community as example
旅游虚拟社区成员的参加动机对其契合行为的影响——以户外旅行俱乐部为例 |
| 周泽鲲,乌铁红,唐文跃 |
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Influence of participation motivation of virtual travel community members on their engagement behavior: Taking an outdoor travel virtual community as example |
| ZHOU Zekun,WU Tiehong,TANG Wenyue |
| 图1 户外旅游虚拟社区下契合行为的概念模型 |
| Figure 1 A conceptual model of outdoor tourism virtual community’s engagement behavior |
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