文化创意型旅游地游客满意度测评及影响因子分析——以上海市田子坊、M50和红坊为例
|
罗慧敏, 喻忠磊, 张华
|
Tourists’ satisfaction and influencing factors in cultural and creative tourism destination for Tianzifang,M50 and Hongfang in Shanghai
|
LUO Huimin,YU Zhonglei,ZHANG Hua
|
|
表3 案例区游客满意度测量变量层指标的均值、标准差及均值排序 |
Table 3 Mean value,standard deviation and rankingof tourist satisfaction index variable |
|
指标变量 | 田子坊 | | M50 | | 红坊 | 均值 | 标准差 | 排序 | | 均值 | 标准差 | 排序 | | 均值 | 标准差 | 排序 | 文化创意期待度 | 3.803 9 | 0.529 9 | 6 | | 3.867 9 | 0.589 6 | 3 | | 3.673 5 | 0.529 9 | 4 | 休闲娱乐期待度 | 3.686 3 | 0.734 6 | 10 | 3.245 3 | 0.806 4 | 16 | 3.387 8 | 0.734 6 | 15 | 就餐点充裕度 | 3.666 7 | 0.711 8 | 12 | 2.886 8 | 0.750 9 | 20 | 3.020 4 | 0.711 8 | 19 | 就餐点价位 | 2.902 0 | 1.005 1 | 20 | 3.018 9 | 0.571 5 | 18 | 2.959 2 | 1.005 1 | 20 | 交通便利度 | 4.039 2 | 0.691 7 | 1 | 3.018 9 | 0.909 2 | 18 | 3.510 2 | 0.691 7 | 11 | 游客容量 | 3.333 3 | 0.711 8 | 18 | 3.528 3 | 0.890 2 | 9 | 3.449 0 | 0.711 8 | 14 | 自然景观 | 3.392 2 | 0.802 0 | 17 | 3.245 3 | 0.757 2 | 16 | 3.551 0 | 0.802 0 | 10 | 创意 | 4.019 6 | 0.677 9 | 2 | 3.886 8 | 0.640 3 | 2 | 3.755 1 | 0.677 9 | 2 | 购物环境 | 3.627 5 | 0.662 1 | 14 | 3.301 9 | 0.749 0 | 14 | 3.265 3 | 0.662 1 | 16 | 文化内涵 | 3.960 8 | 0.691 7 | 3 | 3.943 4 | 0.718 3 | 1 | 3.898 0 | 0.691 7 | 1 | 卫生状况 | 3.764 7 | 0.550 9 | 8 | 3.830 2 | 0.699 9 | 4 | 3.673 5 | 0.550 9 | 4 | 主题特色 | 3.941 2 | 0.785 2 | 4 | 3.735 8 | 0.711 2 | 6 | 3.571 4 | 0.785 2 | 9 | 标志咨询 | 3.549 0 | 0.832 2 | 16 | 3.434 0 | 0.888 2 | 13 | 3.591 8 | 0.832 2 | 7 | 文化创意交流环境 | 3.784 3 | 0.701 8 | 7 | 3.490 6 | 0.775 2 | 11 | 3.673 5 | 0.701 8 | 4 | 娱乐活动 | 3.686 3 | 0.647 8 | 10 | 3.452 8 | 0.637 5 | 12 | 3.489 8 | 0.647 8 | 12 | 物有所值感知 | 3.000 0 | 0.663 3 | 19 | 3.283 0 | 0.631 8 | 15 | 3.224 5 | 0.663 3 | 17 | 总体满意度 | 3.823 5 | 0.555 2 | 5 | 3.811 3 | 0.652 1 | 5 | 3.734 7 | 0.555 2 | 3 | 与期望的比较 | 3.588 2 | 0.638 0 | 15 | 3.509 4 | 0.668 6 | 10 | 3.469 4 | 0.638 0 | 13 | 重游意愿 | 3.647 1 | 0.955 5 | 13 | 3.622 6 | 0.790 0 | 8 | 3.224 5 | 0.955 5 | 17 | 推荐意愿 | 3.745 1 | 0.796 1 | 9 | 3.730 7 | 0.770 0 | 7 | 3.591 8 | 0.796 1 | 7 | 抱怨度 | 2.196 1 | 0.872 2 | 21 | 2.358 5 | 1.039 5 | 21 | 2.469 4 | 0.872 2 | 21 |
|
|
|