Resources Science ›› 2018, Vol. 40 ›› Issue (4): 797-808.doi: 10.18402/resci.2018.04.13

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Influence of farmer's risk preference and risk perception on water-saving irrigation technology adoption

Zhiwu HE1(), Lun HU2, Qian LU2()   

  1. 1. Institute of Economics and Management, Xi`an University, Xi'an 710065, China
    2. College of Economics and Management, Northwest A&F University, Yangling 712100, China;
  • Received:2017-11-08 Revised:2018-01-08 Online:2018-05-02 Published:2018-05-02


Here, we explored the mechanism under different risk characteristics of farmers by irrigation demand heterogeneity. This work will help farmers seek optimal risk management strategies and policy incentive recommendations for the construction of water-saving irrigation technology policy. We used the Gansu province Zhangye Ganzhou district water-saving irrigation technology demonstration area and 540 questionnaires to discuss the mechanism in scenarios of risk preference and risk perception on farmer willingness to adopt water-saving irrigation technology. We found that the willingness of farmers to adopt irrigation technology increases with increasing risk perception, but decreases with the increase in risk preference. Farmer risk perception and risk preference interaction determines water-saving irrigation technology adoption intention. When farmers perceive more perception risk, the type of risk preference farmers adopt water-saving willingness significantly lower than risk averse farmers' willingness to adopt. When farmers are the risk preferences, the cognitive level of risk perception high farmers adopt water-saving willingness was significantly higher than that of low risk cognition of farmers' willingness to adopt. Farmer risk preferences through the mediating role of risk perception, indirectly effect their willingness for water-saving irrigation technology: risk aversion farmers with high cognitive levels of risk in water-saving irrigation technology adoption willingness will become more intense and obvious, but the inhibition effect is more obvious. In order to avoid the risk of agricultural production and reduce income variability, agricultural production behavior tends to deviate from optimal economics. The social security system is not perfect in China and this will cause farmers to adopt conservative risk averse behavior. New irrigation technology extension should be to very cautious.

Key words: risk preference, risk perception, water-saving irrigation technology adoption willingness, farmers, Zhangye City, Gansu province