家庭农场绿色防控技术采纳行为研究

doi:10.18402/resci.2017.05.13

Abstract

Abstract:

Technique adoption behavior by family farms comprises three stages of progressive relation:information collection,adoption willingness,and adoption intensity. In order to explore the factors influencing the adoption of green control techniques by family farms,we focused on the following sample selection problems:understanding （or not）and willingness （or not）. This study used bivariate probit and regression linear modeling based on field survey data from 676 family farms in five provinces spanning the Huang-Huai-Hai Plain in China. We found that the frequency of neighbor communication,strength of extension of agricultural technique sector,strength of media publicity,farmer gender,education of farmers,and degree of risk preference of farmers each influence green control technique information collection. The perceived ease of use and perceived usefulness by farmers about green control techniques,number of laborers,strength of extension of agricultural technique sector,education of farmers,and degree of risk preference positively influence the adoption willingness of green control techniques. The perceived ease of use and perceived usefulness by farmers about green control techniques,fund status,strength of media publicity,strength of extension of agricultural technique sector,and education of farmers positively influences the adoption intensity of green control techniques. The frequency of neighbor communion,gender of farmers,and the degree of risk preference of farmers negatively influences the adoption intensity of green control techniques.

Key words: family farm, Green Control Techniques, technique adoption, sample selection bias, Huang-Huai-Hai Plain

Yang GAO, Xiao ZHANG, Jiao LU, Lei WU. Research on adoption behavior of green control techniques by family farms[J].Resources Science, 2017, 39(5): 934-944.

Figures/Tables 2

Table 1

Table 2

Estimation results of three-stage adoption of GCT by family farm"

变量类型	变量名	第一阶段:信息获取	第二阶段:采纳意愿	第三阶段:采纳程度
家庭农场主特征	常数	0.326 6*** （3.108）	0.442 3** （2.516）	0.295 1*** （3.999）
	农场主年龄	-0.087 2 （-0.857）	-	-
	农场主性别	-0.227 6***（-4.602）	-	-0.317 2** （-2.293）
	农场主受教育程度	0.434 0*** （3.638）	0.177 6* （1.840）	0.165 6*** （6.201）
	农场主风险偏好程度	0.365 6*** （3.732）	0.204 2* （1.819）	-0.186 4*** （-5.051）
资源禀赋特征	劳动力数量	-	0.364 3***（19.636）	-
	资金状况	-	-	0.183 0*** （19.439）
	经营耕地面积	-	0.267 2 （0.566）	0.062 5 （1.187）
GCT特征	技术感知易用性	-	0.495 0*** （3.212）	0.251 6*** （7.091）
	技术感知有用性	-	0.158 6** （2.161）	0.131 7** （2.334）
主观规范	与乡邻交流频率	0.189 2*** （3.785）	0.159 9 （0.582）	-0.285 9***（-6.302）
	农技部门推广力度	0.174 6** （2.413）	0.102 4*** （3.706）	0.100 5** （2.398）
	媒体宣传力度	0.265 6** （2.208）	0.049 2 （0.733）	0.203 2*** （5.432）
样本选择偏差修正项	$λ ? j, P$	-	-	5.65*** （4.03）
	$λ ? j, S$	-	-	-64.85*** （-7.56）
	Rho （1,2）	0.751 3***	-	-
	观测样本	676	540	437
	正确预测的比例	79.88%	80.93%	75.29%
	$χ 2$	16.83（d.f.=7）	32.64（d.f.=12）	70.62（d.f.=16）
	Log likelihood function	-	-486.203	-

Table 2

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变量类型	变量名	取值	均值	标准差
家庭农场主特征	年龄	18~34岁=1,35~45岁=2,46~59岁=3,60岁及以上=4	2.63	1.20
	性别	男=1,女=0	0.79	0.41
	受教育程度	小学及以下=1,初中=2,中专或高中=3,大专及以上=4	2.82	1.00
	风险偏好程度	厌恶=1,中立=2,偏好=3	1.40	0.75
资源禀赋特征	劳动力数量	实际家庭劳动力和长期雇工的加总	7.85	12.89
	资金状况	非常匮乏=1,非常充裕=7	3.71	0.85
	经营耕地面积	3.3~6.7hm²以下=1,6.7~20hm²以下=2,20~33.3hm²以下=3,33.3hm²及以上=4	2.56	1.27
GCT特征	技术感知易用性	非常难=1,非常容易=7	4.03	1.16
	技术感知有用性	根本没用=1,非常有用=7	3.92	0.88
主观规范	与乡邻交流频率	非常少=1,非常多=7	4.53	0.78
	农技部门推广力度	非常低=1,非常高=7	4.36	1.03
	媒体宣传力度	非常低=1,非常高=7	4.21	1.09
因变量	是否了解GCT	了解=1,不了解=0	0.80	0.40
	是否愿意采纳GCT	愿意=1,不愿意=0	0.81	0.39
	与采纳前相比,每公顷化学农药施用量减少率	10%以下=1,10%~20%以下=2,20%~30%以下=3,30%及以上=4	2.76	1.02

Research on adoption behavior of green control techniques by family farms

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