Resources Science ›› 2017, Vol. 39 ›› Issue (5): 934-944.doi: 10.18402/resci.2017.05.13

• Orginal Article • Previous Articles     Next Articles

Research on adoption behavior of green control techniques by family farms

Yang GAO1(), Xiao ZHANG1, Jiao LU2, Lei WU1   

  1. 1. Research Center for Food Safety Cogovernance of Shandong Province,Qufu Normal University,Rizhao 276826,China
    2. Food Safety Research Base of Jiangsu Province,Jiangnan University,Wuxi 214122,China
  • Received:2016-12-26 Revised:2017-02-27 Online:2017-05-20 Published:2017-05-20

Abstract:

Technique adoption behavior by family farms comprises three stages of progressive relation:information collection,adoption willingness,and adoption intensity. In order to explore the factors influencing the adoption of green control techniques by family farms,we focused on the following sample selection problems:understanding (or not)and willingness (or not). This study used bivariate probit and regression linear modeling based on field survey data from 676 family farms in five provinces spanning the Huang-Huai-Hai Plain in China. We found that the frequency of neighbor communication,strength of extension of agricultural technique sector,strength of media publicity,farmer gender,education of farmers,and degree of risk preference of farmers each influence green control technique information collection. The perceived ease of use and perceived usefulness by farmers about green control techniques,number of laborers,strength of extension of agricultural technique sector,education of farmers,and degree of risk preference positively influence the adoption willingness of green control techniques. The perceived ease of use and perceived usefulness by farmers about green control techniques,fund status,strength of media publicity,strength of extension of agricultural technique sector,and education of farmers positively influences the adoption intensity of green control techniques. The frequency of neighbor communion,gender of farmers,and the degree of risk preference of farmers negatively influences the adoption intensity of green control techniques.

Key words: family farm, Green Control Techniques, technique adoption, sample selection bias, Huang-Huai-Hai Plain