Resources Science ›› 2021, Vol. 43 ›› Issue (7): 1335-1347.doi: 10.18402/resci.2021.07.05

Previous Articles     Next Articles

Influencing factors of farmers’ homestead withdrawal decision based on the technology acceptance model and perceived risk:Evidence from Chongqing

WANG Zhaolin1,2(), WANG Min2   

  1. 1. School of Public Administration, Chongqing Technology and Business University, Chongqing 400067, China
    2. Research Center for Economy of Upper Reaches of the Yangtze River of Chongqing Technology and Business University, Chongqing 400067, China
  • Received:2021-04-12 Revised:2021-06-25 Online:2021-07-25 Published:2021-08-27

Abstract:

Homestead withdrawal is an important method to solve the problem of inefficient use of rural homesteads, and it is an important part of rural revitalization and rural development. Based on the technology acceptance model and the theory of perceived values, this study used the data of 503 farming households from a questionnaire survey in Chongqing Municipality to reveal the decision-making mechanism of farmers’ homestead withdrawal by means of a structural equation model (SEM). The results show that: (1) The research method of technology acceptance model (TAM) integrating perceived risk (PR) is suitable for the study of the mechanism of influence of farmers’ homestead withdrawal decision making. The decision making of farmers’ homestead withdrawal is mainly affected by the positive influence of perceived usefulness and perceived ease of use and the negative influence of perceived risk; (2) Among the factors affecting farmers’ behavior of exiting from their homesteads, perceived usefulness has the strongest impact, followed by perceived ease of use, and perceived risk has the weakest effect. The impact path coefficients are 0.35, 0.29, and -0.18, respectively; (3) Social environment, family environment, and homestead environment indirectly influence farmers’ homestead withdrawal decisions by affecting their perceived usefulness, ease of use, and risk. They are important factors that cannot be ignored in the process of promoting the effective implementation of homestead system reform. The formulation of compensation policy should be in keeping with the actual production and life of farmers, reflecting ease of use and operability, and should improve the relevant social security measures and ensure that the compensation for homestead withdrawal is paid timely.

Key words: homestead withdrawal, influencing factors, technology acceptance model, perceived risk, structural equation model, Chongqing Municipality