Resources Science ›› 2019, Vol. 41 ›› Issue (10): 1837-1848.doi: 10.18402/resci.2019.10.07

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Family farms’ policy preferences and willingness to accept compensation on green pest control techniques

GAO Yang1,ZHAO Duanyang1,YU Lili2   

  1. 1. Research Center for Food Safety and Agricultural Green Development, Qufu Normal University, Rizhao 276826, China
    2. Graduate School of Economics, Ryukoku University, Kyoto 612-8577, Japan
  • Received:2018-07-19 Revised:2019-08-25 Online:2019-10-25 Published:2019-10-25


Green pest control techniques play an important role in reducing and controlling the usage of chemical pesticides and promoting the sustainable development of agriculture. Based on the data of 371 family farms in the Huang-Huai-Hai Plain, this study used the choice experiment method to eliminate the ordering effect through “warm-up” and “disclosure,” and the inferred attribute nonattendance method to process information that is ignored by the family farms. On these bases, a generalized mixed logit model was constructed to estimate the parameters. With the aid of hierarchical Bayesian estimation, the preference of family farms for green control techniques extension policies was explored. Then we estimated the average willingness to accept compensation for the adoption of green control techniques for family farms and the marginal willingness to accept for various policy attributes, which provide a reference for the government to formulate more targeted and operational extension policies and reasonable compensation amounts. The results show that family farms particularly prefer sales, financing, and technical support. With the same combination of extension policy attributes, the family farms with shorter farming years and higher education levels of farmers, better asset conditions, and smaller number of laborers are more likely to increase their green control techniques coverage; the farms’ average willingness to accept compensation is at 99.66 yuan/mu, and the marginal willingness to accept from low to high was insurance support (0.27 yuan/mu), technical support (12.21 yuan/mu), credit support (13.75 yuan/mu), and sales support (14.75 yuan/mu). Therefore, extension policies should be focused on sales, funding, and technical aspects; focus on family farms with fewer years of farming of the farmers, high level of farmer education, abundant assets, and small number of laborers; the specific subsidy amount can be flexibly adjusted according to the changes of policy support in different regions.

Key words: family farms, green pest control techniques, generalized mixed logit model, policy preference, willingness to accept, Huang-Huai-Hai Plain