Resources Science ›› 2018, Vol. 40 ›› Issue (2): 392-403.doi: 10.18402/resci.2018.02.15

• Orginal Article • Previous Articles     Next Articles

Evaluating the environmental value loss of coastal tourism and influencing infactors under the influence of Enteromorpha prolifera disasters at the bathing beaches in Qingdao

Jia LIU1,2(), Ning LIU1   

  1. 1. School of Management, Ocean University of China, Qingdao 266100, China
    2. Main Research Base of Humanities and Social Sciences in the Ministry of Education, Marine Development Studies Institute of Ocean University of China, Qingdao 266100, China
  • Received:2017-07-19 Revised:2017-10-17 Online:2018-02-20 Published:2018-02-11

Abstract:

Green tide disasters have occurred frequently in Qingdao in recent years. During an outbreak of Enteromorpha prolifera, the ecological environment and landscapes of coastal tourism in Qingdao are seriously violated, and to some extent, the development of related coastal tourism activities are affected. Here, the environmental value loss of coastal tourism in Qingdao was quantitatively assessed under the influence of E. prolifera by adopting the contingent valuation method (CVM) and investigating tourist willingness to pay for the treatment of E. prolifera (WTP). We found that tourist cognition degrees of E.prolifera were generally low. The proportion of tourists WTP and those that refused to pay for the treatment of E. prolifera were approximately equal. E(WTP) that tourists participated in the treatment of E. prolifera disaster was 40.72 CNY, the environmental value loss of coastal tourism in Qingdao caused by E. prolifera ranged from 1212×106 CNY to 2136×106 CNY, accounting for 0.8%-1.5% of total tourism revenue of Qingdao city in 2016. The willingness to pay and WTP values of tourists were directly affected by the disposable income of tourists and awareness of E. prolifera. Tourist satisfaction with bathing beach had a great influence on WTP, while the degree of influence on recreational activities of coastal tourists caused by a green tide disaster and WTP values were significantly correlated.

Key words: coastal tourism, loss evaluation, contingent valuation method, Enteromorpha prolifera, Willingness to pay, Qingdao