Resources Science ›› 2017, Vol. 39 ›› Issue (5): 881-892.doi: 10.18402/resci.2017.05.08

• Orginal Article • Previous Articles     Next Articles

Ecological compensation,psychological factors,willingness and behavior of ecological protection in the Qinba ecological function area

Wenbin ZHANG1(), Guoping LI2   

  1. 1. Western Energy Economy and Regional Development Research Center,Xi’an University of Finance and Economics,Xi’an 710100,China
    2. School of Economics and Finance,Xi’an Jiaotong University,Xi’an 710061,China
  • Received:2016-11-22 Revised:2017-01-04 Online:2017-05-20 Published:2017-05-20


This paper studied the effect of psychological factor and ecological compensation policy on local residents' ecological protection willingness and behavior using 614 questionnaires from two national key ecological function areas in Zhashui and Zhen'an. We put forward six hypotheses about the effects of ecological compensation policies and local residents' psychological factors,i.e behavior attitude,subjective norm and perceived behavioral control on the residents' willingness and behavior. We then tested the six hypotheses using the Structural Equation Model and found that three local resident psychological factors had a positive and significant effect on ecological protection willingness. The direct influence coefficients were 0.367,0.184,and 0.305 respectively,and had a indirect influence on ecological protection behavior through the ecological protection willingness,the coefficient is 0.159,0.079 and 0.132 respectively. The direct influence coefficient of the ecological compensation policy on the ecological protection willingness and behavior were 0.182 and 0.142 respectively,and indirectly influenced ecological protection behavior through ecological protection willingness,the indirect influence coefficient was 0.079. The direct influence coefficient of ecological protection willingness on ecological protection behavior was 0.432. At the same time,the results show that the impact coefficient of ecological compensation policy on ecological protection willingness and behavior is relatively small,the incentive effect of ecological compensation policy has not been fully utilized,and there is still room for further exploration. We suggest affecting local residents' psychological factors and exerting the direct and indirect effects of ecological compensation policy to enhance ecological compensation willingness and behavior.

Key words: ecological compensation, ecological protection, Qinba ecological function areas, Structural Equation Model