Resources Science ›› 2017, Vol. 39 ›› Issue (5): 818-826.doi: 10.18402/resci.2017.05.02

• Orginal Article • Previous Articles     Next Articles

Modeling of farmer household psychological decision-making in farmland transfer

Jian CHENG1(), Jiumiao CHENG1(), Luocheng FEI1, Yuting XU1,2, Yihu ZHOU3   

  1. 1.College of Territorial Resources and Tourism,Anhui Normal University,Wuhu 241002,China
    2. College of Geographic and Oceanographic Science,Nanjing University,Nanjing 210023,China
    3. College of Public Administration,Nanjing Agricultural University,Nanjing 210095,China
  • Received:2016-12-10 Revised:2017-05-05 Online:2017-05-20 Published:2017-05-20

Abstract:

Based on questionnaire data from rural households in Suzhou , Jieshou , Langxi , Feixi and Fengyang of Anhui Province,the behavioral intention of households to participate in farmland transfer was analyzed from the perspective of internal psychological characteristics using theory of planned behavior and structural equation modeling. We found that during the decision-making of farmland transfer,households' attitudes toward behavior,subjective norms and perceived behavioral control have significant effects on decision-making. For these three influencing factors,attitudes toward behavior has the greatest effect,the perceived behavioral control has a minor effect and subjective norms have the smallest effect. The attitudes toward behavior are mainly based on the instrumental attitude influence, transfer benefit and sustainable livelihoods are the major factors to formulate attitudes toward behavior. Perceived behavioral control affects willingness expression and directly affects behavioral occurrence. In subjective norms,the group's opinion has the greatest effect,so the design of transfer policies should pay more attention to grassroot self-governing organizations. Household transfer behavior and willingness are mostly the same,some differences are mainly due to the moderating effect of objective factors such as family resource endowment, market environment and policy systems.

Key words: farmland transfer, farmer households' willingness and behavior, Psychological Decision-making Model, Theory of Planned Behavior, Structural Equation Modeling