资源科学 ›› 2019, Vol. 41 ›› Issue (3): 467-474.doi: 10.18402/resci.2019.03.05

• 专栏: 旅游可持续发展 • 上一篇    下一篇

古镇慢旅游特质要素识别与分析——基于游客体验的视角

胡家镜1(), 万秋1, 吕兴洋2, 张垭欧1()   

  1. 1. 四川农业大学旅游学院,都江堰 611830
    2. 西南财经大学工商管理学院,成都 610074
  • 收稿日期:2018-09-30 修回日期:2019-01-13 出版日期:2019-03-20 发布日期:2019-03-20
  • 作者简介:

    作者简介:胡家镜,女,重庆渝北人,博士,副教授,主要从事旅游目的地管理研究。E-mail: jiajing111@sina.com

  • 基金资助:
    四川省旅游业青年专家培养计划资助项目(SCTYETP2018L09); 四川旅游发展研究中心项目(LYC14-27); 四川石油天然气发展研究中心项目(SKB16-08)

Characteristic elements of ancient town slow tourism:Based on tourist experiences

Jiajing HU1(), Qiu WAN1, Xingyang LYU2, Ya’ou ZHANG1()   

  1. 1. School of Tourism, Sichuan Agricultural University, Dujiangyan 611830, China
    2. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China
  • Received:2018-09-30 Revised:2019-01-13 Online:2019-03-20 Published:2019-03-20

摘要:

慢旅游是古镇旅游发展的新形态,核心理念在于游客的深度体验。本文从游客体验的视角,对古镇慢旅游者进行深度访谈,运用ROST Content Mining软件进行内容分析,提取古镇慢旅游体验高频特征词,编码析出古镇慢旅游的特质要素及其情感效价。研究发现,古镇慢旅游的特质要素由文化空间、休憩场所、自然元素和人文意蕴四部分构成。文化空间的正向体验和负向体验均高于其他要素;自然元素的正向体验显著高于其负向体验。本文进一步从特质要素系统着手,提出通过凸显古镇地方性文化、加强内部环境治理、积极塑造人文精神等策略,推动古镇旅游持续发展。本文为推进古镇慢旅游发展战略提供理论支持和实践指导。

关键词: 慢旅游, 游客体验, 古镇, 特质要素, 内容分析法, ROST Content Mining, 四川

Abstract:

As a new type of ancient town tourism, slow tourism focuses on deep experience of tourists. This study extracted high-frequency words describing the tourist experiences based on in-depth interviews, and used Rost Content Mining for content analysis to identify the characteristic elements of ancient town slow tourism. It was found that the characteristic elements of ancient town slow tourism consist of cultural space, area of relaxation, natural environment, and humanistic connotation. Moreover, the proportions of positive experience and negative experience of cultural space are higher than other elements, and the proportion of positive experience of natural environment is significantly higher than that of negative experience. These results may help ancient towns to promote the sustainable development of tourism through some strategic planning, including highlighting the local culture, strengthening internal environment management, and shaping the humanistic spirit.

Key words: slow tourism, tourist experience, ancient town, characteristic elements, content analysis, Rost Content Mining, Sichuan