关键词: 再生水回用, 公众接受, 单类内隐联想测试, 心理感染, 影响策略

Abstract:

Considering the different natures of recycled water, such as environmental protection and public welfare, we used a single category implicit association test (SC-IAT) to avoid the influence that some factors (e. g. social preferences) have on the research outcomes and to arrive at a more accurate understanding of public attitudes towards recycled water. From the perspective of implicit attitude, it proved the“spiritual contagion” phenomenon of the public to refuse the use of recycled because it comes from processed polluted water. This made a comparison between the implicit attitude of the public towards reclaimed water and the public’s explicit attitude towards the use of recycled water through self-report questionnaires. The implicit attitude of the public is more active than the explicit attitude, which provides a scientific explanation for the issue why reclaimed water is not approved by most citizens. Experimental variables were used to simulate the strategy to motivate the environmental protection motivation, demonstration guiding strategy and working mechanism of knowledge publicity. Besides, intervention simulation has been designed, and participants in the experimental group are divided into three groups to receive three types of intervention simulation. By using comparative variables to change the attitude of participants before and after the test, three types of intervening strategies can help citizens conquer their spiritual contagion attitude toward reclaimed water and improve their attitude toward the reuse of water. The demonstration guiding strategy had the most significant effect, is very important for the use of recycled water and has a large effect on residents’ attitudes.

Key words: reclaimed water reuse, public acceptance, single category implicit association test, spiritual contagion, influence strategies