资源科学 ›› 2018, Vol. 40 ›› Issue (2): 392-403.doi: 10.18402/resci.2018.02.15

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浒苔绿潮影响下滨海旅游环境价值损失及影响因素——以青岛市海水浴场为例

刘佳1,2(), 刘宁1   

  1. 1. 中国海洋大学管理学院,青岛 266100
    2. 教育部人文社会科学重点研究基地中国海洋大学海洋发展研究院,青岛 266100
  • 收稿日期:2017-07-19 修回日期:2017-10-17 出版日期:2018-02-20 发布日期:2018-02-11
  • 作者简介:

    作者简介:刘佳,女,山东临朐人,博士生,副教授,硕士生导师,主要从事旅游开发与规划研究。E-mail:liujia_lemon@163.com

  • 基金资助:
    国家社会科学基金项目(17FGL005);山东社会科学规划项目(17CLYJ40);2017年度青岛市社会科学规划研究项目(QDSKL1701014)

Evaluating the environmental value loss of coastal tourism and influencing infactors under the influence of Enteromorpha prolifera disasters at the bathing beaches in Qingdao

Jia LIU1,2(), Ning LIU1   

  1. 1. School of Management, Ocean University of China, Qingdao 266100, China
    2. Main Research Base of Humanities and Social Sciences in the Ministry of Education, Marine Development Studies Institute of Ocean University of China, Qingdao 266100, China
  • Received:2017-07-19 Revised:2017-10-17 Online:2018-02-20 Published:2018-02-11

摘要:

近年来浒苔绿潮灾害在青岛海域频繁出现。浒苔暴发期间青岛市滨海旅游生态环境和旅游景观受到侵害,在一定程度上影响了相关滨海旅游活动的开展。本文采用条件价值法(CVM),基于游客对浒苔治理支付意愿(WTP)的调查,定量评估浒苔绿潮影响下青岛市滨海旅游环境价值损失。研究结果表明:游客对浒苔灾害的认知程度普遍较低;愿意支付与拒绝支付费用以治理浒苔的游客比例相当;游客参与治理浒苔的人均支付意愿值为40.72元/年,浒苔绿潮影响下青岛滨海旅游环境价值损失在12.12亿元~21.36亿元之间,占2016年青岛市旅游总收入的0.8%~1.5%;游客的可支配月收入及游客对浒苔的认知程度直接影响其支付意愿及WTP值,游客对海水浴场的满意度对游客的支付意愿产生较大影响,浒苔灾害影响游客进行滨海休闲活动的程度与其WTP值显著相关。

关键词: 滨海旅游, 损失评估, 条件价值法, 浒苔绿潮, 支付意愿, 青岛市

Abstract:

Green tide disasters have occurred frequently in Qingdao in recent years. During an outbreak of Enteromorpha prolifera, the ecological environment and landscapes of coastal tourism in Qingdao are seriously violated, and to some extent, the development of related coastal tourism activities are affected. Here, the environmental value loss of coastal tourism in Qingdao was quantitatively assessed under the influence of E. prolifera by adopting the contingent valuation method (CVM) and investigating tourist willingness to pay for the treatment of E. prolifera (WTP). We found that tourist cognition degrees of E.prolifera were generally low. The proportion of tourists WTP and those that refused to pay for the treatment of E. prolifera were approximately equal. E(WTP) that tourists participated in the treatment of E. prolifera disaster was 40.72 CNY, the environmental value loss of coastal tourism in Qingdao caused by E. prolifera ranged from 1212×106 CNY to 2136×106 CNY, accounting for 0.8%-1.5% of total tourism revenue of Qingdao city in 2016. The willingness to pay and WTP values of tourists were directly affected by the disposable income of tourists and awareness of E. prolifera. Tourist satisfaction with bathing beach had a great influence on WTP, while the degree of influence on recreational activities of coastal tourists caused by a green tide disaster and WTP values were significantly correlated.

Key words: coastal tourism, loss evaluation, contingent valuation method, Enteromorpha prolifera, Willingness to pay, Qingdao