资源科学 ›› 2017, Vol. 39 ›› Issue (10): 1930-1941.doi: 10.18402/resci.2017.10.12

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基于主客交往视角的旅游环境感知与评价研究——以西安市为例

陈志钢(), 刘丹, 刘军胜   

  1. 陕西师范大学地理科学与旅游学院,西安 710119
  • 收稿日期:2016-11-06 修回日期:2017-06-10 出版日期:2017-10-20 发布日期:2017-10-20
  • 作者简介:

    作者简介:陈志钢,男,湖南石门人,博士,副教授,主要从事旅游管理与旅游规划、旅游移民与旅游商业化研究工作。E-mail:zsuczg@163.com

  • 基金资助:
    国家自然科学基金项目(41671134);陕西师范大学中央高校基本科研业务费项目(GK201002039);陕西师范大学人文社会科学研究基金项目(10SYB05)

Tourism environment perception and evaluation based on host-tourist interactions in Xi’an City

Zhigang CHEN(), Dan LIU, Junsheng LIU   

  1. School of Geography and Tourism,Shaanxi Normal University,Xi’an 710119,China
  • Received:2016-11-06 Revised:2017-06-10 Online:2017-10-20 Published:2017-10-20

摘要:

东道主和游客是旅游环境中的两个关键群体,他们之间的互动将对旅游环境的感知与评价产生重要影响。本文以陕西西安为例,运用实地问卷调查和结构方程模型,研究东道主、游客对城市旅游环境的感知和评价,进而探讨旅游环境、居民与游客三者之间的互动关系。结果表明:旅游环境感知质量正向影响居民好客度、友好意愿与游客满意度;居民好客度与游客满意度之间呈正相关关系;游客行为影响旅游环境,但对居民好客度不具有显著影响。深入分析发现旅游环境、东道主的态度和游客的意向与行为之间构成了相互影响的逻辑路径。最后从主客交往视角,为城市旅游环境感知质量与评价的提升提出了建议。

关键词: 旅游环境, 居民好客度, 游客满意度, 游客行为, 主客交往, 西安市

Abstract:

The host and tourist are two key groups whose interaction has a great effect on the tourism environment. Taking Xi’an as an example and using questionnaire and structural equal modeling,we researched host and tourist perceptions and explored interactions amongst the tourism environment,host and tourist. The results show that tourism environment quality has a positive impact on hospitality degree,hospitality intention and tourist satisfaction. There is a positive correlation between hospitality and tourist satisfaction,and tourist behavior has a positive impact on tourism environment,but no significant impact on hospitality. There is a logical path formed by the tourism environment,host attitude and tourist intentions and behavior,and the three affect each other. As a special tourism resource and carrier of tourism,the host is an important indicator for tourists to evaluate the tourism environment. Their attitudes and behaviors have a profound influence on the tourist experience. In turn,the behavior of tourists constantly influences the living environment of hosts,thus affecting host attitudes towards tourists. From the perspective of host-tourist interaction,we provide suggestions for the promotion of urban tourism environment quality perception and evaluation. First,the construction of infrastructure and the management of the natural ecological environment should be strengthened to improve the quality of the hard tourism environment in Xi’an. Second,it is important to enhance service quality and the hospitality consciousness of hosts,especially tourism staff,to improve the quality of the soft tourism environment in Xi’an. The tourism environment of Xi’an should be properly managed and controlled in order to develop in a positive direction.

Key words: tourism environment, hospitality, tourist satisfaction, tourist behavior, host-tourist interaction, Xi’an City