资源科学 ›› 2017, Vol. 39 ›› Issue (5): 934-944.doi: 10.18402/resci.2017.05.13

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家庭农场绿色防控技术采纳行为研究

高杨1(), 张笑1, 陆姣2, 吴蕾1   

  1. 1. 曲阜师范大学山东省食品安全治理政策研究中心,日照 276826
    2. 江南大学江苏省食品安全研究基地,无锡 214122
  • 收稿日期:2016-12-26 修回日期:2017-02-27 出版日期:2017-05-20 发布日期:2017-05-20
  • 作者简介:

    作者简介:高杨,男,山东兖州人,博士,副教授,硕士生导师,主要研究方向为农业经济管理。E-mail:koyo718@163.com

  • 基金资助:
    国家社会科学基金重大项目(14ZDA069);教育部人文社会科学研究项目(14YJC790036);山东省自然科学基金项目(ZR2014GQ012)

Research on adoption behavior of green control techniques by family farms

Yang GAO1(), Xiao ZHANG1, Jiao LU2, Lei WU1   

  1. 1. Research Center for Food Safety Cogovernance of Shandong Province,Qufu Normal University,Rizhao 276826,China
    2. Food Safety Research Base of Jiangsu Province,Jiangnan University,Wuxi 214122,China
  • Received:2016-12-26 Revised:2017-02-27 Online:2017-05-20 Published:2017-05-20

摘要:

家庭农场技术采纳行为应由信息获取、采纳意愿和采纳程度三个递进的阶段组成。基于黄淮海平原五省676户家庭农场的调研数据,结合双变量Probit模型和线性回归模型,关注了解与非了解、意愿与非意愿的样本选择问题,探究家庭农场绿色防控技术采纳行为的影响因素。估计结果表明:①与乡邻交流频率、农技部门推广力度、媒体宣传力度以及农场主的性别、受教育和风险偏好程度对信息获取水平具有显著影响;②技术感知易用性和有用性、劳动力数量、农技部门推广力度以及农场主受教育和风险偏好程度对采纳意愿产生显著正向影响;③技术感知易用性和有用性、资金状况、媒体宣传力度、农技部门推广力度和农场主受教育程度对采纳程度具有显著的积极影响,与乡邻交流频率以及农场主的性别和风险偏好程度对采纳程度产生显著负向影响。

关键词: 家庭农场, 绿色防控, 技术采纳, 样本选择偏差, 黄淮海平原

Abstract:

Technique adoption behavior by family farms comprises three stages of progressive relation:information collection,adoption willingness,and adoption intensity. In order to explore the factors influencing the adoption of green control techniques by family farms,we focused on the following sample selection problems:understanding (or not)and willingness (or not). This study used bivariate probit and regression linear modeling based on field survey data from 676 family farms in five provinces spanning the Huang-Huai-Hai Plain in China. We found that the frequency of neighbor communication,strength of extension of agricultural technique sector,strength of media publicity,farmer gender,education of farmers,and degree of risk preference of farmers each influence green control technique information collection. The perceived ease of use and perceived usefulness by farmers about green control techniques,number of laborers,strength of extension of agricultural technique sector,education of farmers,and degree of risk preference positively influence the adoption willingness of green control techniques. The perceived ease of use and perceived usefulness by farmers about green control techniques,fund status,strength of media publicity,strength of extension of agricultural technique sector,and education of farmers positively influences the adoption intensity of green control techniques. The frequency of neighbor communion,gender of farmers,and the degree of risk preference of farmers negatively influences the adoption intensity of green control techniques.

Key words: family farm, Green Control Techniques, technique adoption, sample selection bias, Huang-Huai-Hai Plain