资源科学 ›› 2017, Vol. 39 ›› Issue (4): 723-736.doi: 10.18402/resci.2017.04.13

• • 上一篇    下一篇

不同属性资源非使用价值构成比及影响因素——基于跨案例视角

王中可1(), 郭峦2(), 张洁1   

  1. 1. 桂林旅游学院,桂林 541006
    2. 广西大学商学院,南宁 530004
  • 收稿日期:2016-09-18 修回日期:2017-01-23 出版日期:2017-04-30 发布日期:2017-04-25
  • 作者简介:

    作者简介:王中可,男,浙江嵊州人,硕士,讲师,研究方向为会展经济与管理、生态旅游。E-mail:wangzhongke@gltu.cn

  • 基金资助:
    国家社会科学基金项目(08CJY053);广西科学研究项目(KY2015LX588);桂林旅游学院研究基金(2014YB08)

Non-use value composition ratio and influencing factors in different attributes of resources based on cross-cases perspective

Zhongke WANG1(), Luan GUO2(), Jie ZHANG1   

  1. 1. Business School Guilin Tourism College,Guilin 541006,China
    2. Business School Guangxi University,Nanning 530004,China
  • Received:2016-09-18 Revised:2017-01-23 Online:2017-04-30 Published:2017-04-25

摘要:

存在价值、遗产价值和选择价值共同构成了资源的非使用价值,但资源的属性差异是否会对非使用价值构成比产生影响尚存争议,研究此问题既可以从理论的角度平衡资源价值评估中的偏倚,也可以给实践生产管理和政策制定提供导向性。本研究采用双边界二分式引导技术,引入心理认知强度,基于跨案例视角研究不同属性资源的非使用价值构成比及影响因素。研究结果显示:①资源的形态属性和产权安排属性对非使用价值构成比产生显著影响;②基于行为经济学理论研究显示受访者对不同属性资源的认知存在搭便车效应和惩罚效应;③SPIKE模型对高抗议支付研究结果的修正具有积极意义;④在非使用价值的研究中应重点考虑资源属性的差异对其产生的影响。

关键词: 条件价值法(CVM), 支付意愿(WTP), 构成比, 影响因素, 上巳节, 德天瀑布

Abstract:

In the study of non-use values of resources,existence value,heritage value and option value are three important components;however,the constituent ratio between them and its influencing factors are not clear. This study we adopts the Double-bounded Contingent Valuation Method and introduces The Psychological Cognition Strength Test via a cross-case perspective to calculate non-material cultural heritage resources. Focal objects were the non-use values and its constituent ratio of The Shangsi festival (case 1)and resources which have a transnational co-ownership attributes;and Detian waterfall scenic area (case 2). We found that according to a Logit model,the willingness to pay per capita of case 1and 2 is 99.6978 CNY/(persona) and 92.5152 CNY/(persona). After correction using SPIKE,the data is 73.9511 CNY/(persona) and 40.9568 CNY/(persona). The higher the protest pay rate is,the more conspicuous the correction effect will be. Research shows that income limitation,the government’s inaction and community conflict are main reasons which can lead to protest pay. The Logit (odds)model calculation shows that the bid value design significantly influences the results,and proves the significance of the bid value deviation to CVM research. The income factor has negative flexibility,age factor has a positive effect while educational factors show points alienation. Different from the natural resources which have both entity attributes and property rights only,the non-use values composition ratio of these two cases are approximately equal,in which the option value is minimum. This shows the morphological attributes and property right arrangement of resources have significant influence. Looking at the morphological attributes and property right arrangement attributes of resources has positive significance to non-use value composition ratio.

Key words: CVM, WTP, composition ratio, influencing factors, Shangsi Festival, Detian waterfall