资源科学 ›› 2017, Vol. 39 ›› Issue (2): 314-324.doi: 10.18402/resci.2017.02.13

• • 上一篇    下一篇

网络虚拟社区中的南昌市旅游空间意象图景

邹勇文(), 田逢军()   

  1. 1. 江西财经大学旅游与城市管理学院,南昌330013
    2. 江西旅游发展研究中心,南昌330013
  • 收稿日期:2016-06-14 修回日期:2016-11-09 出版日期:2017-02-25 发布日期:2017-02-20
  • 作者简介:

    作者简介:邹勇文,男,江西新干人,博士生,主要研究方向为旅游消费者行为。E-mail:1045528112@qq.com

  • 基金资助:
    国家自然科学基金项目(41261029)

View of tourism space image of Nanchang City on network virtual community

Yongwen ZOU(), Fengjun TIAN()   

  1. 1. College of Tourism and City Management,Jiangxi University of Finance and Economics,Nanchang 330013,China
    2. Jiangxi Tourism Development Research Center,Nanchang 330013,China
  • Received:2016-06-14 Revised:2016-11-09 Online:2017-02-25 Published:2017-02-20

摘要:

网络虚拟社区中的城市旅游空间意象分析对探索信息社会背景下的城市旅游空间发展策略有重要意义。长期以来,国内对城市旅游空间意象的研究多集中在现实空间层面,而对网络虚拟社区中的空间意象重视不够。以旅游虚拟社区人群为研究对象,采用内容分析和语义网络分析相结合的研究方法,从评价性旅游空间意象和结构性旅游空间意象两个层面对蚂蜂窝旅游虚拟社区中的南昌市旅游空间意象图景进行分析,并据此提出了相关建议。研究表明:“广场”、“滕王阁”、“八一”是南昌市最重要的核心旅游吸引物意象,“都市景观风貌”是最为偏好的意象主题,旅游情感评价意象总体以正面和积极为主;南昌市整体的旅游意象空间格局由物质实体形态的八一广场——滕王阁——秋水广场构成,以此为基础形成了以红色革命文化为主题的八一广场旅游意象区域、以观光为主题的滕王阁旅游意象区域和以娱乐和休闲为主题的秋水广场旅游意象区域等三大重点旅游意象区域,意象元素呈现出中心城区集中化分布、外围区分散分布的特征;网络虚拟社区的城市旅游空间意象虽然仍以物质实体的空间意象为核心组成,但非物质意象要素在空间意象建构中的作用也非常重要。本文的研究结果不仅在方法上突破了以往城市旅游空间意象研究的局限,也为互联网时代的城市旅游空间发展提供了理论指导。

关键词: 网络虚拟社区, 评价性旅游空间意象, 结构性旅游空间意象, 内容分析, 语义网络分析, 南昌

Abstract:

The popularization and application of network media not only expands the perception of urban tourism spatial images,but also impacts on the construction of urban tourism space images. Chinese research on urban tourism space images concentrates on the real space level and not enough on network text space. Here,we chose Chinese comments on Nanchang Tourism on the Honeycomb travel network as research material. Our method combined content analysis and semantic network analysis to analyze network text Nanchang travel space images and presentation elements. We found that from the aspect of evaluation of tourism space images,the ‘square’ is the most important scenic spot tourism image,‘August 1st’ is the most important cultural tourism image,‘tickets’ and ‘night’ are core keywords closely associated with unique tourist attraction images,and ‘urban landscape style’ is the theme of tourism in Nanchang city environment image most preferred by internet commentators. Emotional evaluation images of Nanchang Tourism are totally positive and active. From the aspect of structural tourism space images,Nanchang core tourism Cognitive Image is ‘square’. Autumn water Square and Bayi Square are central recreation and business districts respectively in the new and old downtowns. The pattern of Nanchang tourism space image extends from Bayi Square to Pavilion of Prince Teng and the autumn square area,which form three important tourism image areas:Bayi Square,Pavilion of Prince Teng and Autumn water Square. Image elements show the characteristics of a centralized distribution downtown and a dispersed distribution in peripheral areas.

Key words: network virtual community, appraisal tourism space image, structural tourism space image, semantic network analysis, Nanchang city