资源科学 ›› 2016, Vol. 38 ›› Issue (8): 1476-1490.doi: 10.18402/resci.2016.08.07

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入境游客与社区居民旅游供给感知测评及差异分析——以北京市为例

刘军胜(), 马耀峰()   

  1. 陕西师范大学旅游与环境学院,西安 710119
  • 收稿日期:2015-12-14 修回日期:2016-03-08 出版日期:2016-08-25 发布日期:2016-08-25
  • 作者简介:

    作者简介:刘军胜,男,河南开封人,博士生,主要研究方向为旅游市场开发与旅游流。E-mail:liujs526@163.com

  • 基金资助:
    国家自然科学基金项目(41271158);陕西师范大学研究生创新基金项目(2015CXB003);国家旅游局万名旅游英才计划—研究型英才培养项目(WMYC20151061)

Evaluation and difference analysis on inbound tourists and local resident perception for tourism supply in Beijing

LIU Junsheng(), MA Yaofeng()   

  1. College of Tourism and Environment,Shaanxi Normal University,Xi’an 710119,China
  • Received:2015-12-14 Revised:2016-03-08 Online:2016-08-25 Published:2016-08-25

摘要:

不同群体对区域旅游的供给感知评价可为目的地协调发展提供参考。基于北京市入境游客与社区居民一手调查数据,建构两大群体旅游供给结构方程感知模型,从宏观与微观两方面分析两大群体对北京旅游供给感知程度及其差异,以识别旅游目的地发展过程中不同群体所注重的关键因素。结果表明:①通过对入境游客与社区居民样本数据的公因子萃取,提取出两大群体旅游供给感知公因子,包括人文环境、自然环境与安全、交通服务、服务质量与设施、旅游活动、信息服务与营销、旅游景区等方面,并以此建构并验证两大群体结构方程感知模型;②入境游客与社区居民旅游供给感知存在宏观差异,入境游客注重旅游目的地整体发展水平与软件环境建设,注重旅游过程中的情感性消费,而社区居民更注重目的地旅游资源、安全、市场营销等基础层次消费;③入境游客所提取出的一阶隐变量对旅游供给感知的路径系数较高,而社区居民所提取出的一阶隐变量对旅游供给感知的路径系数相对较低;④入境游客与社区居民的旅游供给感知受个人及群体认知能力、感知水平等一系列微观因素影响,受旅游目的地旅游供给结构、发展水平等宏观条件的制约,同时在二大群体所扮演的自然人与理性人角色的共同影响下导致对目的地旅游供给感知出现差异与错位。

关键词: 入境游客, 社区居民, 旅游供给, 感知模型, 差异分析, 北京市

Abstract:

Supply perception for different groups play an important role in tourism destination coordination development. Through surveys of inbound tourists and local residents we construct two groups perceived structural equation model of tourism supply,and from macro and micro perspective analysis the two groups tourism supply perception degree and differences. We found that after twice common factor extraction of the sample data,we extracted the common perception factors of tourism supply for the two groups,including the human environment,the natural environment and safety,transport services,quality of service and facilities,tourism,information services and marketing,tourist attractions, and then constructed a structural equation perceived assumptions model for the two groups. Inbound tourists and local residents have macroscopic differences about the perception of tourism supply,inbound tourists pay attention to the level of destination development and software environment (the external manifestations of emotion in the process of tourism consumption)but local residents pay more attention to the basic level consumption,including destination tourism resources,security and marketing conditions. The extracted first order hidden variable perception of inbound tourists for path coefficient of tourism supply is slightly higher,the local residents path coefficient for the perception of tourism supply is relatively low;and the 42 measurement terms of first-order latent variable path coefficient about inbound tourists is relatively low,but local residents path coefficient is relatively high. Tourism supply perception is influenced by individuals and groups of cognitive ability and perception level,and restricted by macro conditions such as tourist destination tourism supply structure and development level. The role of the group also leads to differences in the perception of destination supply.

Key words: inbound tourists, local residents, tourism supply, perceptual model, difference analysis, Beijing City